SEO stands for Search Engine Optimization. It is a process of optimizing a website or a web page to increase its visibility in the search engine results pages (SERPs). The main goal of SEO is to improve the website's organic (non-paid) ranking on search engines like Google, Bing, and Yahoo, and drive more targeted traffic to the website.
SEO involves various techniques and strategies, both on-page and off-page, to make the website more search engine friendly and relevant to users' search intent. These techniques include keyword research and optimization, optimizing meta tags and headers, creating high-quality and relevant content, improving website structure and navigation, building backlinks, and optimizing site speed and mobile-friendliness.
Search engines use algorithms to determine the relevance and authority of websites, and SEO helps to optimize the website according to these algorithms, making it more likely to appear higher in the search results for relevant queries. Organic search traffic from SEO has the advantage of being more sustainable and cost-effective than paid advertising, as it can generate long-term traffic and leads for a website.
No comments:
Post a Comment