Digital marketing is the use of digital channels, such as search engines, social media platforms, websites, email, and mobile applications, to promote and advertise products and services. It involves tactics and techniques aimed at reaching and engaging target audiences, driving traffic to websites or online platforms, generating leads, increasing brand awareness, and ultimately, driving conversions and sales. Digital marketing strategies can encompass various activities, including search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, email marketing, and mobile marketing.
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