WHAT IS SEM IN DIGITAL MARKETING ?

SEM stands for Search Engine Marketing. It is a digital marketing strategy that involves promoting a website or a web page through paid advertising on search engine results pages (SERPs). SEM aims to increase a website's visibility on search engines by placing ads that are relevant to users' search queries.

SEM primarily involves using pay-per-click (PPC) advertising platforms, such as Google Ads (formerly known as Google AdWords), Bing Ads, and Yahoo Gemini. These platforms allow advertisers to bid on specific keywords or search terms and display their ads at the top or bottom of the search results.

One of the main benefits of SEM is that it provides immediate visibility and targeted traffic to a website. Advertisers can create highly targeted ads based on specific keywords, demographics, geographic location, and other factors. They only pay when someone clicks on their ad, making it a cost-effective advertising option.

SEM also offers various targeting options and ad formats, including text ads, display ads, shopping ads, and video ads. Advertisers can track and optimize their campaigns using analytics tools to measure the performance and return on investment (ROI) of their ads.

While SEO focuses on improving organic search rankings, SEM focuses on paid search results. Both SEO and SEM work together to increase a website's overall visibility and attract relevant traffic from search engines.