Email marketing is a digital marketing strategy that involves sending targeted promotional or informative messages to a group of individuals via email. It is a highly effective and cost-efficient way for businesses to communicate with their audience, build customer relationships, and drive conversions. With email marketing, businesses can personalize their messages, segment their audience, track campaign performance, and automate processes to save time and increase efficiency. Overall, email marketing helps businesses stay connected with their customers, promote their products or services, and ultimately grow their business.
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