DIGITAL MARKETING COURSE IN CHENNAI

Looking for the best digital marketing course in Chennai that offers comprehensive training, a recognized digital marketing certificate, and a guaranteed 100% placement? Look no further!

At [FITA], we pride ourselves in providing top-notch digital marketing training that equips our students with the necessary skills and knowledge to excel in the digital marketing industry. Our digital marketing course in Chennai covers all the essential aspects of digital marketing, ensuring that you become a well-rounded professional in this ever-evolving field.

Why choose our digital marketing course in Chennai?

1. Extensive Digital Marketing Training: Our course curriculum covers all major areas of digital marketing, including search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, email marketing, content marketing, and more. With our comprehensive training, you will gain a deep understanding of each aspect, allowing you to develop effective digital marketing strategies.

2. Expert Instructors: Our instructors are industry professionals with years of experience in the digital marketing field. They bring their real-world expertise into the classroom, providing practical insights and guidance to help you succeed in your digital marketing career.

3. Digital Marketing Certificate: Upon completing our course, you will receive a recognized digital marketing certificate, which will validate your expertise and enhance your job prospects. This certificate serves as a testament to your knowledge and proficiency in the field of digital marketing.

4. 100% Placement Assistance: We understand the importance of kickstarting your career after completing the course. That's why we provide 100% placement assistance to our students. Our dedicated placement cell will support you in finding job opportunities and securing interviews with top digital marketing companies in Chennai and beyond.

5. Hands-on Practical Experience: Theory without practice is meaningless. We ensure that you gain hands-on practical experience by incorporating real-life case studies, simulations, and practical assignments into our digital marketing course. This practical exposure enables you to apply your knowledge and sharpen your skills.

6. Industry-Relevant Tools: Digital marketing is constantly evolving, and staying up-to-date with the latest tools and technologies is crucial. Our course includes training on various industry-relevant tools and platforms to ensure you stay current and ready to tackle any digital marketing challenge.

WHAT IS CONTENT MARKETER IN DIGITAL MARKETING ?

A content marketer is a role in digital marketing that involves creating and managing content to attract and engage audiences. Content marketers are responsible for developing content strategies, creating various types of content such as blog posts, articles, videos, infographics, and social media posts, and promoting that content through different channels.

Content marketers often conduct research to understand their target audience and identify their needs and preferences. They use this information to create content that is relevant, valuable, and helpful to the audience. The goal of a content marketer is to build brand awareness, drive traffic to the website, and ultimately convert visitors into customers.

Content marketers also optimize their content for search engines using search engine optimization (SEO) techniques. This includes doing keyword research, optimizing the content with relevant keywords, and ensuring the content is structured and formatted in a way that is easily readable and accessible for both users and search engines.

In addition to creating and optimizing content, content marketers also analyze data and metrics to measure the performance of their content. They use analytics tools to track things like website traffic, engagement metrics, conversions, and ROI. This data helps them understand which pieces of content are working well and which need improvement, allowing them to refine their content strategies and make data-driven decisions.

Overall, a content marketer plays a crucial role in creating and distributing valuable and relevant content to engage and attract the target audience, drive organic traffic, and support the overall digital marketing and business goals.

TYPES OF ROLES IN DIGITAL MARKETING

There are several roles in digital marketing, including:

1. Digital Marketing Manager: This role involves planning and executing digital marketing campaigns, managing budgets, analyzing data, and overseeing digital marketing strategies.

2. Social Media Manager: This role involves managing all social media platforms, creating and posting engaging content, responding to comments and messages, analyzing social media metrics, and running social media advertisements.

3. SEO Specialist: This role involves optimizing websites to rank higher in search engine results, conducting keyword research, analyzing website traffic and performance, and implementing on-page and off-page SEO techniques.

4. Content Marketer: This role involves creating and managing content, such as blog posts, articles, videos, and infographics, to attract and engage audiences. Content marketers also optimize content for search engines and promote it through various channels.

5. PPC Specialist: This role involves creating and managing pay-per-click advertising campaigns on platforms like Google Ads and social media platforms. PPC specialists analyze data, adjust bidding strategies, and optimize campaigns to maximize conversions and ROI.

6. Email Marketer: This role involves creating and managing email marketing campaigns, segmenting email lists, designing and coding emails, analyzing email performance metrics, and optimizing email campaigns for maximum engagement and conversions.

7. Analytics Specialist: This role involves analyzing data and performance metrics from various digital marketing channels to track the effectiveness of campaigns, identify trends, and make data-driven recommendations for optimizing marketing strategies.

8. Digital Marketing Strategist: This role involves developing and implementing digital marketing strategies, conducting market research, identifying target audiences and their preferences, and overseeing the overall digital marketing efforts to achieve business goals.

9. Conversion Rate Optimizer: This role involves analyzing website user experience, identifying areas for improvement, conducting A/B tests, and implementing strategies to increase conversion rates and improve overall website performance.

10. E-commerce Specialist: This role involves managing and optimizing e-commerce websites, overseeing product listings, analyzing sales data, implementing strategies to increase online sales, and staying updated on the latest e-commerce trends and technologies.

HOW TO CREATE A PROPER YOUTUBE CHANNEL?

To create a proper YouTube channel, follow these steps:

1. Sign in to your Google account. If you don't have one, create a new account.

2. Visit the YouTube website (www.youtube.com) and click on the "Sign in" button displayed at the top right corner of the page.

3. Once signed in, click on your profile picture or the icon representing your Google account, and select the "Create a channel" option.

4. Choose a name for your channel. This can be your personal name, a business name, or anything relevant to your content.

5. Select a category that best represents the content you will be sharing on your channel.

6. Customize your channel's layout and design. Upload a profile picture and create a channel art/banner that reflects your branding or the theme of your content.

7. Fill in the "About" section of your channel. Write a concise and engaging description that explains what your channel is about and what viewers can expect.

8. Start uploading videos to your channel. Click on the "Upload" button and select the video file or drag and drop the file into the upload area. Add the necessary details like title, description, tags, and thumbnail.

9. Optimize your videos for search. Use relevant keywords in your video titles, descriptions, and tags to help viewers find your content.

10. Create playlists to organize your videos and make it easier for viewers to navigate your channel.

11. Interact with your audience by responding to comments and engaging with viewers through YouTube's community features.

12. Promote your channel on other social media platforms, websites, and forums to increase visibility and attract more subscribers.

Remember, creating a proper YouTube channel takes time and effort. Consistently upload high-quality content, engage with your audience, and continually improve to grow your channel and reach more viewers.

HOW TO CREATE GOOGLE ADSENSE ACCOUNT ?

To create a Google AdSense account, follow these steps:

1. Visit the Google AdSense website (https://www.google.com/adsense/).

2. Click on the "Sign up now" button.

3. Enter your website URL and select the appropriate language for your website.

4. Click on the "Save and continue" button.

5. Sign in with your Google account or create a new one if you don't have one.

6. Fill in the required information, including your email address, country, and payee name.

7. Read and accept the AdSense program policies.

8. Click on the "Create account" button.

9. You will be directed to the AdSense dashboard, where you can customize your ad preferences and generate ad code for your website.

10. Place the ad code on your website following the provided instructions.

11. Your website will go through a review process by the AdSense team to ensure compliance with their policies.

12. Once your website is approved, you can start earning money from ads displayed on your site.

It's important to note that Google AdSense has specific requirements and policies that you must adhere to. Make sure to review their policies and guidelines to avoid any issues with your account.

BEST FOR POST VIDEOS IN YOUTUBE ?

The best time to post videos on YouTube can vary depending on your target audience and their viewing habits. However, there are a few general guidelines to keep in mind:

1. Analyze your audience: Use YouTube analytics to understand when your audience is most active and engaged. Look for patterns in terms of days and times when your viewers are online.

2. Consider time zones: If you have an international audience, take into account the different time zones when scheduling your video uploads. Try to find a balance that optimizes reach across different regions.

3. Peak hours: Typically, weekdays between 5 pm and 9 pm tend to have higher viewership as people finish their work or school day. Weekends, especially Saturday mornings, also tend to see high engagement.

4. Experiment and track performance: Test different posting times and measure the performance of your videos. YouTube analytics will provide insights into metrics such as views, watch time, and engagement, helping you identify which posting times yield the best results for your channel.

It's important to remember that the success of your videos will depend on multiple factors, such as the quality of your content, relevance to your target audience, and effective promotion across various channels. So, in addition to optimizing posting times, focus on creating valuable content and engaging with your viewers to build a strong YouTube presence.

WHAT IS EMAIL MARKETING ?

Email marketing is a digital marketing strategy that involves sending targeted promotional or informative messages to a group of individuals via email. It is a highly effective and cost-efficient way for businesses to communicate with their audience, build customer relationships, and drive conversions. With email marketing, businesses can personalize their messages, segment their audience, track campaign performance, and automate processes to save time and increase efficiency. Overall, email marketing helps businesses stay connected with their customers, promote their products or services, and ultimately grow their business.